About Us
The Better Crunch — Since 1998
Kim’s Magic Pop was founded in 1998 with a clear purpose: create a crunchy snack that feels light, simple, and satisfying — without relying on frying or heavy oils.
For more than two decades, we have specialized in air popped grain snacks designed to deliver texture and volume with fewer calories than traditional chips and crackers. Each Magic Pop contains approximately 20 calories, offering a crisp, delicate crunch that fits into everyday eating.
We are not a traditional rice cake.
We are not a fried chip.
We are a thin, air popped grain sheet made for dipping, layering, and enjoying on its own.
A Smarter Alternative to Fried Snacks
Magic Pop is crafted from a blend of wheat, brown rice, and corn using an air popping process — not frying. The result is a light, crisp texture that pairs naturally with:
• Hummus and savory dips
• Cheese and spreads
• Nut butters
• Yogurt and fruit
• Deli-style toppings
For shoppers looking for a low calorie crunchy snack or a better alternative to pita chips and crackers, Magic Pop offers simplicity without excess oil or heaviness.
It is designed to complement modern eating habits — from hosting and entertaining to mindful afternoon snacking.
Built on Experience and Food Safety
Kim’s Magic Pop is manufactured in the United States at our New Jersey facility, where we maintain strict food safety and quality standards.
Since 1998, our operations have supported:
• Large-scale retail distribution
• Private label partnerships
• Consistent production standards
• International reach
We are an established food manufacturer with decades of experience in grain snack innovation. Our longevity reflects our commitment to consistency, reliability, and product integrity.
Our Philosophy
We believe snacks should support real life — simple gatherings, balanced routines, and everyday enjoyment.
Magic Pop was created to provide a lighter crunch that fits naturally into a variety of lifestyles.
Light.
Clean.
Intentional.
That focus has guided us for over 25 years.